Gary Gunderson

photographer, Paris

Gary Gunderson is an American photographer living in Paris, specialising in portraits, interiors and gardens. A new visual identity and website was commissioned to replace what had become out-of-date.

Visual identity

The logo is purely typographical to accompany the images without visually competing. The black stripe above serves not only as a graphical element, but plays a part in structuring the content.


The website has a stark full-browser opening sequence so that the viewer gets “immersed”. The main site is a portfolio, with images easily navigable.

Through a content management system (CMS) the photographer can change text and photos at will, and edit (add/remove/change) new albums. The back-end uses SlideShowPro Director which is integrated within the photographer work-flow, directly out of LightRoom.

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