financial services, Zurich
IFIT Institute for Innovative Trading AG has its roots in the design and application of complex financial trading software. IFIT is an independent provider of technology, fund and business services to investment managers, traders, financial institutions and funds. Its primary focus is the administration of investment funds.
IFIT’s logo is based on a red square, evoking rationality and “Swissness”. The square is a recurrent element in their visual communication.
The business card, stationary, PowerPoint template, and electronic and printed brochures are similarly rational.
The website uses only typographic elements in the design, and a restrained colour palette (no alpine images or illustrations, as is so common with Swiss financial institutions).
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